Experience @T-Mobile
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The projects I've worked on have involved a diverse range of research methods, including moderated and unmoderated usability studies, interviews, heuristic analysis, card sorting, Kano method, diary studies, and surveys.
Note: On this page, I'll provide brief descriptions of these projects using mock scenarios, as details of the actual projects are highly confidential.
Go To Comparative Study (Survey)
Go To Moderated Usability Study (Navigation test and Interview)
Go To Diary Study [SECTION UNDER CONSTRUCTION]
1. Comparative Study - Survey
Comparing Three Types of Product Descriptions for XYZ Fashion
Problem Statement
The problem being addressed is the lack of clarity regarding the optimal length of product descriptions on the XYZ Fashion Website and the mobile application.
Goals
Compare user preference and intuition for three different types of product descriptions, short, medium, and long, in order to identify which length is most effective in conveying important information to potential customers.
Minimize the amount of redundant or unnecessary information on the products page.
Process
A comparative survey was conducted to assess user preference and intuition for three types of product descriptions (short, medium, and long) for a fashion company. A total of 150 participants between the ages of 18 and 65 were surveyed. The results indicate a clear preference for medium-length product descriptions, with 60% of participants preferring this type of description.
The use of a comparative survey allowed us to look at the direct comparison between the different types of product descriptions, providing clear and actionable direction for the design team to work on.
Participants (n=150)
Age: 18 - 65
XYZ Subscription: Premium
Location: US
Platform: UserZoom
Methodology
Participants were divided into three groups (50 each), with each group presented with one of the three types of product descriptions: short, medium, or long. The participants were then asked a series of questions regarding their intuition and ease of use of the description. Finally, all three product descriptions were shown to the participants and they were asked to select the one they preferred.
This mobile screens below display mock-ups of the product description page with short, medium and long product description.
Results
The results of the study indicate that medium-length product descriptions were the most preferred, with 60% of participants selecting this type of description.
Short product descriptions were the second most preferred, with 25% of participants selecting this type of description.
Long product descriptions were the least preferred, with only 15% of participants selecting this type of description.
When it comes to ease of use and intuition, 65% of participants found the medium product descriptions to be the most intuitive and easy to use, followed by 20% who found the short product descriptions to be the most intuitive and easy to use. Only 15% of participants found the long product descriptions to be the most intuitive and easy to use.
Conclusion
The results of the study clearly indicate a preference for medium-length product descriptions among users. The findings also suggest that shorter product descriptions may be an acceptable alternative if medium descriptions are not available, while longer descriptions may not be necessary or even useful for users. These results can inform the company's decision-making around the content of their product descriptions, with a focus on creating medium-length descriptions that are intuitive and easy to use for customers.
2. Moderated Usability Study - Navigation Test and Interview
Project 2: Moderated Usability Study of a Web Dashboard in a Health Portal
Goal
Identify usability issues with the health portal dashboard in order to improve the user experience and increase user engagement.
Specifically, the study aims to identify any navigation or feature discovery issues that users may face while using the dashboard.
Process
A moderated usability study was conducted with 12 participants using UserZoom to test the usability of a health portal dashboard. Participants were asked to browse the dashboard and perform five tasks related to navigation and feature discovery. Overall, the study found that participants had difficulty finding key features and navigating to specific sections of the dashboard.
Participants (n=12)
Age: 18 - 65
XYZ Subscription: Premium
Location: US
Platform: UserZoom
Methodology The study was conducted using UserZoom. Participants were recruited based on specific demographics and screened to ensure they met the study criteria. The study was conducted remotely, and participants were asked to share their screens so that the moderator could observe their behavior and provide guidance.
Findings
Participants had difficulty finding key features on the dashboard, such as the search bar and user settings.
Additionally, they had difficulty navigating to specific sections of the dashboard, such as the appointments section or the health record section.
Participants reported frustration with the lack of clear labels and the organization of the dashboard, stating that it was not intuitive.
When asked to complete specific tasks, participants had mixed success. For example, when asked to find their most recent lab results, only 50% of participants were able to do so within two minutes.
Similarly, when asked to find the contact information for their primary care physician, only 25% of participants were able to do so within two minutes.
Recommendations
Based on the findings of the study, several recommendations can be made to improve the usability of the health portal dashboard. First, the dashboard should be reorganized to make it more intuitive and user-friendly. This could involve grouping related features and making use of clear, concise labels.
Second, key features such as the search bar and user settings should be made more prominent and easily accessible. Finally, the navigation of the dashboard should be simplified and made more intuitive, with clear paths to specific sections of the dashboard.
Conclusion
The study revealed significant usability issues with the health portal dashboard. Participants had difficulty finding key features and navigating to specific sections of the dashboard, and had mixed success when completing specific tasks. Several recommendations were made to improve the usability of the dashboard, with a focus on reorganizing and simplifying the interface, making key features more prominent, and improving navigation.